Press Releases. “This would indeed be a major advance in the market,” she said. Adobe’s lonely at the top in terms of revenue: it earned $3.21 billion in digital experience revenue in fiscal 2019, up 31% for the year. In December 2019, Episerver signed a definitive agreement to acquire B2B commerce provider Insite Software. Nicole France, principal analyst and vice president at Constellation Research, called the Episerver-Optimizely acquisition a good move for each company. “The move to guiding which actions to take — what to do next — requires a combination of testing and analytics capabilities as well as the expertise to interpret the results, providing not just insights but suggestions. The acquisition also positions Optimizely within a broader portfolio of capabilities aimed at optimizing digital properties while improving and tailoring customer experiences. Optimizely is a “huge win for Episerver” because Optimizely’s advanced engine allows experimentation at all touch points, not just the web, and provides highly personalized experiences the customer needs and the basis for next-best actions, according to Paul Greenberg, founder and managing principal for the 56 Group. We were also early adopters of Episerver’s Experience-Driven Commerce go-to-market messaging. This powerful content personalisation and analytics platform enables Episerver to push forward its content intelligence and recommendations capabilities. A business move more so than a technology acquisition? Download our easy-read checklist to help you decide whether you’re ready to take your online business to the next level. You could spin Episerver’s acquisition of Optimizely in a number of different ways. “Whether it is through record revenue or reimagined digital experiences, their contributions do not go unnoticed. But those promises of merging content, commerce, testing and optimization look solid, according to analysts in the digital experience software industry. For Episerver, it provides a significant extension of testing capabilities across digital channels, not just websites, she said. The Gartner Magic Quadrant for WCM 2019 … Products: Episerver Customer-Centric Digital Experience Platform, Episerver B2B Commerce Cloud Overview Reviews Ratings Alternatives To show more ratings … Episerver Revenue Est. Investor Activity Episerver has actively raised capital from investors. Each report is listed separately in the Reports section. The deal continues Episerver’s unparalleled momentum heading into 2020 after the company’s November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO.read more “The 2019 class of Episerver EMEA and Local Partner of the Year winners, highlight the breadth of experience and creativity our partner network brings to Episerver customers across the globe,” said Dominic Citino, Vice President, Partnerships at Episerver. Episerver App Marketplace. Maginus won one of two possible UK awards. Find out in Episerver’s new global survey. As one of only 57 EMVPs in the world and one of only 18 EMVPs that reside in the United States, I was honored to attend this event. acquisitions, cxm, digital experience, digital experience platforms, dxm, dxp, episerver, mergers, optimizely, View All Events Add Your Event Events RSS. Company officials pointed that out in a Sept. 3 press conference about the acquisition, which features content and commerce meeting testing and optimization for relevant digital customer experiences. In 2019, Annex Cloud most notably helped D’Addario re-launch their loyalty program on the Episerver platform with a more robust B2B Customer loyalty and customer referral program. Episerver’s Justin Anovick, in a press conference Sept. 3, unveiled some initial product outcomes customers can expect to see thanks to the acquisition. Optimizely offers digital experience optimization technologies, including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing and server-side testing. 2019 Gartner Magic Quadrant for Web Content Management › Read why Episerver has been positioned as a Leader in the industry report for the fifth year in a row. 2019 Gartner Magic Quadrant for Web Content Management ... +180% Mobile Revenue Improving user experiences across desktop and mobile. As an Episerver Most Valuable Professional (EMVP), I was invited to attend the EMVP Summit that took place the days following Ascend 2019. Epi Partner Close-Up, Stockholm - Feb. 7, 2019. Marketing Technology News: TCS Records $5,586 Million in Revenue for Q3 2019; Trains 327k+ Employees in Digital Technologies. This makes the Episerver-Optimizely acquisition not exactly groundbreaking. Customers using our Cloud infrastructure, who have been with Episerver for more than one year, have seen the positive impact from investing in digital. ", Tags Luminos Labs, with over a decade of Episerver implementation experience, is known for its approach to digital commerce and system integrations and helps transform websites better customer satisfaction, increased revenue, and reduced costs. Episerver Doubles Down on North American and Underserved B2B Markets with Acquisition of Insite Software The industry-changing acquisition of Insite marks Episerver’s third major announcement in Q4. Episerver, offering a broad product portfolio for content management and digital commerce, has been positioned as a Leader in the report for the fifth year in a row. September, 2018 Episerver was acquired by Insight Venture Partners in a transaction valuing Episerver at $1.16 billion. “Optimizely’s client base will now have access to a broader DXP solution,” Guseva added. Monthly Editorial Calendar Case in point: Adobe, which through Adobe Target offers impressive target and testing capabilities, Forrester researchers reported in the Forrester Wave for Experience Optimization Platforms published June 20, 2018. It topped Episerver in the Forrester Wave for Digital Experience Platforms (July 8, 2019) and Gartner Magic Quadrant for Digital Experience Platforms (Jan. 29, 2020). Related Article: 9 Tips to Consider When Selecting a Digital Experience Platform. Claire Vo, Optimizely’s chief product officer who served as CEO and founder of Experiment Engine when it was acquired by Optimizely in 2017, said the combination of Optimizely’s client and server side experimentation capabilities unlock the ability for companies to test across their customer journey. The truth is, no one knows how the acquisition plays out until practitioners start recognizing the integration and execution realities behind the press-release promises. Episerver identified this issue and enhanced its DXP offering with the purchase of Idio at the end of 2019. Lists Featuring This Company . Adobe’s lonely at the top in terms of revenue: it earned $3.21 billion in digital experience revenue in fiscal 2019, up 31% for the year. November 18th, 2019 Episerver … At the summit, I was joined by 33 of my fellow EMVPs including members from Microsoft and the Episerver product team. From innovative implementations to investments in expertise, 15 Episerver partners were recognised for their epi-centric accomplishments over the last year. Catering to the unique needs of this underserved market, Insite helps manufacturers and distributors transform their businesses through its purpose-built solutions, deep domain expertise, and strong emphasis on customer success and collaboration. Advertiser Media Kit The EMEA Partner of the Year Awards, Local Partner of the Year and Local Innovator of the Year awards were given across six regions in both categories. Episerver acquired Insite Software (B2B commerce) Dec. 16, 2019, and acquired Idio (content personalization, analytics) the month before. This, he said, allows marketers to create the right layout to be able to test different aspects but also to offer relevant recommendations. By continuing to browse the site you are agreeing to our cookie policy. As a Premier Episerver Partner, Adage is proud to collaborate … Join us! “Our award-winning partners and their peers help organisations use Episerver Digital Experience Cloud™ to create seamless, standout customer experiences. While the Optimizely acquisition doesn’t necessarily make Episerver stand out in the digital experience platform competitive landscape, it should help the Stockholm-based provider compete better with larger players that have had similar functionality for a while, according to Guseva. Episerver™, the customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce … Episerver was a leader in the Gartner DXP report along with Adobe, Sitecore, Liferay and Acquia, but a strong performer in the Forrester DXP report with Sitecore while Adobe, Salesforce, Oracle and SAP took leaders honors. Principles of Standout Digital Experiences, 8 Signs That You've Outgrown Your Ecommerce Platform, Magento Commerce vs Open Source: 3 Key Factors to Consider. Adobe aside, Guseva said that although testing and optimization are almost table stakes in the current DXP market, at the same time many organizations are not utilizing this functionality to its fullest potential. One includes taking what Optimizely does “exceptionally well today,” especially on experimentation, testing and targeting and adding Episerver content and product recommendations capabilities. Insite is recognized … ($ Million) Growth Rate (%) # Employees; 2019: Details in Premium Report: 2018: 2017: 2016: 2015: 2014: 1-Year Growth Rate: 3-Year Growth Rate (CAGR): Note: Episerver's revenues are gauged from an analysis of company filings. We grow your business. Rising digital expectations is the top B2B threat. All 15 total winners were celebrated at Epi Partner Close-Up, an annual event helping partners get more out of Episerver solutions, providing information about latest product news and roadmaps and sharing customer case studies. Optimizely’s story on its own had become relatively commoditized, but Episerver offers a fuller picture and fuller breadth of digital experience capabilities, she said. Customers reported that Adobe needed to work on making Target appeal beyond its traditional marketing and ecommerce base and improve the overall platform experience. Episerver continues to make strategic investments in product, marketing and customer programs to lead the digital experience space with its big bets in the four pillars of customer-centric digital experience paying off. And speaking of Adobe, the provider also beat Episerver in the Gartner Magic Quadrant for Personalization Engines published July 13 of this year. With a finite capability to meet the demands of today’s “I want it now” consumers, retailers need to consider what matters most - is it speed, convenience or free delivery? France of Constellation Research noted Episerver’s aspiration is to provide recommendations for what to do next: what to change or improve. San Francisco-based Optimizely received a $50 million Series D boost from Goldman Sachs in 2019 to increase its total funding to $200 million last summer. This challenge will provide an opportunity to showcase your strengths, build your brand, and generate new services engagements. We do this by delivering class-leading Ecommerce websites that drive online growth and sales fulfilment solutions that facilitate next day delivery and customer service excellence. We are independent and technology-agnostic but with close partnerships to several leading technology companies so we can always recommend the most appropriate platform for our customers' needs. 72% of the survey respondents in Episerver’s 2019 B2B Digital Experiences Report said they believed the majority of B2B revenue will be derived from the digital commerce websites they own and operate by 2025. Episerver App Marketplace › Find additional applications, integrations, add-ons, and connectors to Episerver that broaden users digital experience into a complete solution. We were awarded UK/I Innovator of the Year thanks to taking an experience-first approach to complex, multichannel deployments for various premium brands during the year 2018. This is still a future vision, of course, but increasing the scope of testing and analytical capabilities is a critical step to getting there. Find related and similar companies as well as employees by title and much more. © 2020 Naveo Commerce. That requires, she said, a shared view of not only the behavior patterns on a landing page but all of the touch points (digital and otherwise) that a customer has with a company. Both companies placed a strong emphasis on APIs and microservices which should facilitate the process. Episerver Annual Revenue and Growth Rate. December 16, 2019 Episerver Acquires Insite Software. Maginus won one of two possible UK awards. With a 20-year heritage in technology implementations, we take pride in helping our customers achieve long term benefits from the solutions we provide. The charts help you understand how visitors are interacting with the site. It will include capabilities like dynamic pricing testing, testing different offers, promotions and timing, search algorithms and recommendation algorithms, “all the behind the scenes stuff that make up a big piece of the customer experience.”. The Episerver Innovation Challenge (EIC) at Ascend 2019, sponsored by Thinkmax, allows Partners, Customers, and Developers to design, build, and showcase features, integrations, and capabilities using Episerver products. SMG/CMSWire is a leading, native digital publication produced by Simpler Media Group, Inc. Our CMSWire and Reworked publications provide articles, research and events for sophisticated digital professionals. Individuals who are in Episerver’s marketing database can download this complimentary report. Feb 24, 2019 . Episerver partners are helping to create innovative experiences for our mutual customers that deliver both real value and competitive differentiation.”. Epi Partner Close-Up, Stockholm - Feb. 7, 2019. “I really don’t see any down side here,” France said. Events like Epi Partner Close-Up provide the perfect opportunity to praise and share their achievements from the previous year with their peers. Another not-so-surprising acquisition by a digital experience software provider? Read More. Join us as a subscriber. And Episerver presumably has the capital: it was acquired two years ago for $1.16 billion by Insight Venture Partners. Customers increasingly want better digital experiences from B2B companies. © 2020 Simpler Media Group, Inc. All rights reserved. We were awarded. All rights reserved. Episerver Visitor Intelligence provides the user interface to view reports to bring insights into collected customer data. DW Experience Conference Why Episerver Why Episerver. For retailers – big and small – for whom success depends on growing online, we provide what it takes to sell better online. Optimizely trailed Adobe and was classified in the “strong performers” class. This takes them out of the shadows and makes them part of a dynamic visible company that has a lot of potential for a real market impact.”. If you're wondering which version is the best fit for your business, download our guide to weigh up the pros and cons. digital experience revenue in fiscal 2019, 9 Tips to Consider When Selecting a Digital Experience Platform, Forrester Wave for Experience Optimization Platforms, Gartner Magic Quadrant for Personalization Engines, Forrester Wave for Digital Experience Platforms, Gartner Magic Quadrant for Digital Experience Platforms, Insight Venture Partners Acquires Episerver for $1.16B, Social Media Influencers: Mega, Macro, Micro or Nano, 34 Headless CMS That Should Be On Your Radar, 7 Big Problems with the Internet of Things, Wielding the Power of AI Wisely With Your Customer Data, Why Your Website Is Key to Accelerating Digital Transformation, [CMSWire Webinar] Microsoft 365 Management: 5 Things Every Admin Should Know, [CMSWire Webinar] Best Practices for Enabling a Remote and Hybrid Workforce, [CMSWire Webinar] Drive Content Faster with Headless CMS, [CMSWire Webinar] Experience at Scale: How to Build a Data-Driven Digital Workplace, [CMSWire Webinar] Brave New World: How CX Changed in a Flash. For Optimizely, well, they have had an excellent product and been around a long time, but sat in the shadows, honestly, due to themselves. Customers will be able to drive evidence-based digital experiences, he added. Article Submission Guidelines “The Optimizely acquisition certainly addresses a broader scope of digital interactions than Episerver had on its own,” France said. The AAP has seen more than $500,000 in revenue increases that are driven through those automatic recommendations. We grow your business. Available reports Commerce. Key findings from Episerver’s recent survey of 4,500 consumers about their online shopping habits and expectations. A panel of Episerver judges decided the winners through meticulous reviews of revenue, projects, customer wins and other key metrics, with the winners being announced at the annual partners event which took place earlier this week in Stockholm. Optimizely’s addition “dovetails beautifully with ecommerce,” Greenberg said, “when you view it as an interaction engine in which transactions become a subset of interactions, which is what ecommerce 21st Century style is. The report shows that 84% of B2B decision-makers say increasing … The acquisition will allow customers to unlock more value across content and commerce. The Nashua, New Hampshire-based company was founded in 1994. As far as integration issues are concerned, I don’t foresee any unusual degree of challenges. When Episerver acquired Insite in December 2019, best-in-class B2B commerce capabilities met a leading Digital Experience Platform. In less than 5 months Magento 1 reaches its end of life. The news comes on the heels of three major Q4 2019 announcements with the acquisition of personalization and analytics company Idio™, ... saw significant increases in conversion and overall online revenue after moving to Episerver and has been recognized as one of the top e-commerce furniture retailers in the U.S.” Download Gartner Magic Quadrant for Digital Experience Platforms to … “It also incorporates both layout design that marketers manage and the back-end logic that rests with developers.”, Related Article: Insight Venture Partners Acquires Episerver for $1.16B.
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