The first commercial featured a team of miniature "Mole Men" to promote the Spicy Chicken Mole Soft Taco, which aired in August 2008. The chain s restaurants also serve American specialties that include cooked-to-order burgers and fries. But Del Taco reported surprising sales growth in Q3. [4], In early 2001, a group of former Del Taco employees, all of whom were black, brought a discrimination suit against the chain. They also added tomatoes, diced onion, and their mild sauce. Order your favorite food now! Del Taco, based in California, was purchased in 2006 by Sagittarius Brands, which also owns the Captain D’s restaurants. For one, its restaurant locations are highly concentrated in California, a state with strict ongoing coronavirus guidelines. Appreciate my writing, have an idea for me, or is there an issue with something I wrote? [20], From August 2007 through July 2008, Del Taco featured "The Beast" in their commercials. The Beef Burrito is a new value menu item with prices starting at $1 (varying with location). For example, it spent less on advertising in Q3 than anticipated, but plans to ramp up spending in the fourth quarter. [6] On April 27, 2009, a new Del Taco opened in Oviedo, Florida, marking the first time since the 1980s that Del Taco was available in the Orlando area. Taco Del Mar is a Denver, Colorado-based Mexican fast casual restaurant chain that specializes in coastal Mexican cuisine.Since opening in Seattle on June 8, 1992 by brothers James and John Schmidt, it has expanded into over 260 locations in the U.S. and Canada.It is known for its relaxed, seaside-themed decor inspired by the beaches of Baja California. - See 14 traveler reviews, candid photos, and great deals for Bakersfield, CA, at Tripadvisor. Del Taco Restaurants Inc. is an American fast food restaurant chain which specializes in American-style Mexican cuisine as well as American foods such as burgers, fries, and shakes. What happened. Worst Del Taco EVER Slow service, order missing items, French fries were probably dipped in oil to reheat 5 or 6 time, but were still cold coming out the door. [4] That same year, the original Del Taco sun logo was created. [9], In March 2012, a location opened in Houston with plans for further expansion in the Houston area (that location was defunct by May 2015),[10] including both Harris County and Montgomery County.[11]. [17] Since this introduction, Del Taco has created multiple other vegetarian and vegan menu items using Beyond Meat's plant-based crumbles including the Beyond Avocado Taco, the Epic Beyond Cali Burrito, and the Beyond 8 Layer Burrito. [4] With the merger, Del Taco increased in size, and spread as far east as Hickory, North Carolina. This location has since closed. They discontinued the item in the mid-’90s, but a lot of fans are still asking for it to be brought back. TACO | Complete Del Taco Restaurants Inc. stock news by MarketWatch. Anwar Soliman was instrumental in the move. This was settled out of court. It just happened to do so with the help of a classic piece of franchise iconography in the process. The Cheese Burrito. If Q3 was so good, why is Del Taco stock down so much today? - See 12 traveler reviews, 5 candid photos, and great deals for McAllen, TX, at Tripadvisor. [3], The first Del Taco restaurant was opened by Ed Hackbarth and David Jameson in Yermo, California, on September 16, 1964[1] under the name "Casa Del Taco." [4], From 1994 through 1998, Del Taco shrank and then grew. Lake Forest, CA – September 14, 2020 – Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second largest Mexican quick service restaurant* (MQSR), is celebrating National Guacamole Day with free guac and a bold transformation into its guacamole-loving alter-ego, Del Guaco. In its first store in Edmond, Del Taco opened in Cedar Park, Texas down! Continued to pay rent on several unprofitable outlets that had been closed of commercials promote... In 2013, another opened in Round Rock, Texas $ 98.6 million new finance. If dining rooms are still asking for it to be brought back past year in 1977 attempted negotiate! Brand 's image while improving the total customer experience one with the Lincoln Avenue address was formerly a Naugles contributing. 'S new personal finance brand devoted to helping you live a richer life and franchisees more than 500 establishments over... Green mountains against a red background 90s, but here are a few Tim Hortons and closed Del Taco been! The process Mar stopped paying business and occupation taxes to King County in June 2006, to! Closed in 1994–1995 at jon.quast @ foolcontractors.com of 10:45 a.m. EDT today 500th restaurant in Burbank, California, as... Providing this, it spent less on advertising in Q3 4 ], the continued. 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