Mobile marketing cannot be ignored when it comes to the importance of email marketing. The first benefit of email marketing is that email integrates easily with other marketing channels. In fact, Marketing Land reports that of the 1.45 million emails sent per month, 1.38 million of these emails are sent by U.S. companies. Not only does email marketing allow you to take advantage of the prospect of reaching a large group of people, but this medium can also offer benefits that other digital marketing tactics canât provide. ConvertKit is an âemail marketing company for creatorsâ that offers its users powerful segmentation and automation tools without a lot of resources to implement. Provide subscribers with the option to view HTML emails or emails with visuals. Email marketing is one of the most effective ways to reach and engage your audience. Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits. Every business owners wants his business to get the good response from the people. Another advantage of email marketing is that when you send out the newsletter and put a link to your website in it, all of a sudden you are inviting your subscribers to visit your site. Email marketing allows you to personalize your messaging and tailor messages based on customer actions. nibusinessinfo.co.uk Email marketing allows you to personalize your messaging and tailor messages based on ⦠[:] Email is as fast a form of written communication as any. Email marketing is great for taking advantage of impulse buying. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale. Here is why email marketing can be a successful addition to your marketing needs. This presents a great opportunity for businesses of all sizes to reach their target market, no matter what their audience looks like. Email marketing is beneficial because: sending email is much cheaper than most other forms of marketing; email lets you deliver your message to the direct user; email marketing has proven very successful for those who do it right; Advantage of Email Marketing. Is there any future in email marketing for small businesses? You can also segment your audiences to ensure that the right leads are getting the most impactful information at the most effective times. Your emails might have variations including different images or subject lines to increase your engagement. Thereâs a good chance that you can count these people on one hand. This allows you to focus on your core business while leaving the rest of your team free to take on other important tasks. Enforcement action may be taken against any organisations that do not comply with their obligations under PECR and GDPR and substantial fines may be issued and contractual liability may arise. Email is a short word for electronic mail. One of the most significant advantages of email marketing for small businesses is the efficient use of time and budget. Global. If the address information is correct, rarely does an Email go astray. Marketing Land predicts that by 2020, digital marketing thatâs more interactive will have a higher appeal and response rate among various target market groups. A difference of over 400% better returns exists, but businesses still use traditional online media channels. Your email address will not be published. 6. This information becomes valuable as you work to analyze your digital marketing strategy and make adjustments for improvement. Advantages Of Email Marketing The return on investment from email marketing surpasses that of social media marketing and paid search combined. Email automation will continue to be a major topic in the discussion of the importance of email marketing. Apart from cost-effectiveness, one major advantage of email marketing is the flexibility it offers. Email advertising has many obvious strengths, with the biggest one being how easy it is to communicate with a large number of customers at once. This can help you to build meaningful relationships with your customers. Not only does email marketing allow you to take advantage of the prospect of reaching a large group of people, but this medium can also offer benefits that other digital marketing tactics canât provide. Signing up for email notifications is a simple process, usually just requiring a customer to input their email address. This statistic indicates just how cost-effective email marketing can be for businesses, especially smaller businesses that are working with smaller budgets. Perhaps the most appealing advantage of email marketing is the return on investment. However, these costs are fairly minimal when compared to buying ad space or paying to print and mail marketing materials to leads and customers. The top benefits of email marketing are: Speed; Cost-effectice; Ease; Personalisation; Immediate response; Tracking; Viral; Opt-in; A/B testing; Integration; 1. Permission-based - your marketing list will be made up of people who have actively chosen to receive email communications from you. With email marketing analytics, your business can see which users opened your emails, if they clicked any links, or if they took the desired action (or converted). Often telephone and fax messages are not. The number of consumers using mobile devices daily continues to climb. 10 Benefits of Email Marketing. To ensure that your email messages are effective for mobile consumers, your business will need to create email content with a responsive design. If you need help with your email marketing planning or implementation, contact us today. 1. Email marketing is the use of email to promote a company's products and services or to connect with the customers. Rather than sending the subscriber to a landing page right away, you can provide different types of interactive content within the body of the email. That way, there is no guesswork or question about whether the tactics you are using are working or not. Email marketing offers businesses the opportunity to provide interactive content straight to consumer inboxes, for a much lower cost than some other marketing tactics. This can improve both your open and click-through rates as well as your overall conversion rates. This will certainly increase your site's traffic. In fact, Statista predicts that the number of worldwide mobile phone users is expected to surpass five billion this year 2019. With that in mind, businesses need to find a way to better interact with mobile consumers if they want to remain competitive in the digital marketplace. The first emails go back to the 1960s. In fact, automating your emails helps improve the relevancy and timeliness of your campaigns. As the importance of email marketing continues to rise, so will email interactiveness. Is there any future in email marketing for small businesses? Fax machines can be out of order or out of paper and this prevents an important message from being delivered in a timely manner. Receiving marketing emails can irritate people if it is irrelevant, too frequent or unwanted. . by John Thies November 4, 2016. The bottom line is that you should be communicating with your customers and prospects on a consistent basis. An agency that offers email marketing services knows just what it takes to help you grow your email list and provide quality content that engages and converts your target audience. The cost of sending thousands of pieces of direct mail would be much more expensive to reach the same number of customers. Good for the planet. By adding email marketing to their list of digital marketing tactics, businesses can improve their reach and visibility, allowing them to engage and convert more leads consistently. And be sure to sign up for email updates at blog.thatagency.com . From embedded video content to email carousels, interactive content keeps consumers interested and engaged before they head back to your site to take action. You can also see how many people unsubscribed from your list after opening the email. Hereâs an example. Even with the rise in popularity of other marketing platforms email marketing is still the best. LYFE Marketing, Copyright All Rights Reserved © 2020. ignorant enough to believe that âemail marketing is deadâ. Yet another reason why your business needs email marketing by 2020 is that email marketing metrics are easy to track and measure over time. You can also separate your lists based on the subscribersâ interests or demographic information. Your email address will not be published. The only way to know if a digital marketing tactic is working for your business is to measure the results. Advantage of Email Marketing In todays era, Email Marketing is important for our business. In fact, the importance of email marketing is so great that we recommend most businesses develop a plan for implementation by 2020. You create texts and send them over a network of computers. Think about it this way, how many times a day do you check your phone for emails or other messages? Perhaps one of the greatest reasons why email marketing is so important is that your competitors are using it. Going overseas? With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel. Below, weâll discuss the top reasons your brand needs to develop an email marketing strategy and start implementing campaigns soon. Then, for some reason unknown to you, they leave without making a purchase. Here’s Everything You Need to Know, YouTube Marketing: How to Get 10K YouTube Subs, Top 15 eCommerce Marketing Strategies to Increase Sales in 2021, What To Post On Instagram (For More Followers, Engagement & Traffic! Using data that youâve collected from your subscribers and leads, you can work to provide more personalized and relevant content that your readers are more likely to enjoy and act on. 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One of the benefits of an electronic mail marketing strategy for small businesses is speed. For instance, you might put those living in a common geographic area with a similar climate into one group, while separating those who live on the other side of the country. Over half of all people that use the internet use and send email everyday. ). For instance, you might test different subject lines to see which leads to higher open rates or test different offers to see which offer influences the most conversions. According to Radicati Group, more than half of the worldâs population uses email as of 2019. Email marketing is ⦠Designing a professional email ⦠Advantages of Email Marketing Low Cost: Accumulating email addresses and maintaining a mailing list is relatively inexpensive, as well as sending out a newsletter. The Advantages of Email Marketing It Builds Brand Awareness Staying consistent with the tone and colour scheme of your emails can greatly improve your brand recognition. A HubSpot report shows that emails including the first name of the recipient in the subject line have far higher clickthrough rates than those using subject lines without the recipientâs name. Email marketing is as affordable as marketing gets. Tracability: Clickthroughs and positive or negative responses to newsletters [â¦] Speed. E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. The Advantage of Email Marketing, Featuring Nathan Barry of ConvertKit ConvertKit founder and CEO, Nathan Barry, returned to the podcast this week and joined host Darrell Vesterfelt to talk about how he got his start, the competitive advantage of email marketing, and the future of email. When it's done well, email marketing is an effective sales driver. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. Showcase your businessâ personality with a unique, eye-catching design that is pleasing to the eye and recognizable. With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools that can help a business take advantage of the growing popularity of mobile technology. Email is private. Where as, Email marketing is also paid, to get the best result business owners⦠Similarly, email marketing tactics like segmentation and triggered campaigns help you get the most for your money, allowing you to grow your business without pouring all of your revenue back into digital marketing. According to Campaign Monitor, every $1 spent on email marketing typically generates about $38 in ROI. There are no advertising fees, printing or media space costs. Letâs say that a consumer visits your site and spends quite a bit of time looking at different products and adding them to their digital cart. If you donât have an email marketing expert on your team, it may be time to partner with an email marketing agency. Some of the potential problems of email marketing include: For more information on how we use your data, read our privacy policy. Every time a consumer checks their phone presents a new opportunity for a brand to reach out and engage that consumer. By creating more interactive email content, your business will not only be able to better capture the attention of your audience, but youâll also be able to integrate other channels into your digital marketing. A major benefit of email marketing is that it often provides higher conversion rates than other marketing tactics. Emails are easy to use. Please continue reading to learn more advantage of the bulk email marketing campaign. This section focuses on "Email Marketing" in Digital Marketing. If you donât have an email marketing expert on your team, it may be time to partner with an. Email Marketing MCQ Questions - Digital Marketing. Think about this, how many people do you know without an email address? Depending on your in-house resources, you may need to hire help to create email content, and most businesses also pay to use email marketing automation services, which make effective email marketing less time-intensive. Email is a big part of our lives as professionals, individuals, and, yes, even consumers. The cost-benefit is a major reason why your business should leverage the importance of email marketing. In particular, small and midsizebusinesses use it as their main tool for keeping customers andacquiring new ones, 80-81% of the time. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to. Advantages of Email Marketing The following email-marketing advantages demonstrate why email marketing is effective and continues to be so widely used by marketers today: Email is the marketing channel preferred by consumers to communicate with companies. Now that you know the importance of email marketing and how your business can use it to grow, itâs time to start making an implementation plan. In fact, McKinsey reports that the average order value of an email is at least 3x higher than the average order value of social media posts. In fact, theÂ,  is so great that we recommend most businesses develop a plan for implementation by 2020. If youâre ready to take advantage of the many benefits of email marketing, contact the email experts at THAT Agency today. And according to Jill LeMaine Redo, Vice President of Digital Strategy and Insights at Epsilon, hyper-personalization will become all the more important in digital marketing by the year 2020. You can even create segmented lists based on ⦠Owners do a lots of stuff like digital marketing, Email Marketing and all. Email marketing may be a targeted, shareable, credible, measurable, and cost-efficient tool unmarked by several. Many digital marketing processes just canât be automated. However, it is important not to overuse email marketing. E-commerce is E-mail Marketing. Advantages of Email Advertising. As the importance of email marketing continues to rise, so will email interactiveness. By adding email marketing to their list of, No matter what new tactics or strategies arise in the next few years in the. In addition to the fact that you are ready to send content and pictures over email, you can also incorporate video, attachment. Using triggers, mobile integration, and data collected from other platforms, businesses can help improve the relevancy of their campaign content. Perhaps the most appealing advantage of email marketing is the return on investment. Hire email marketing service providers See âAdvantages of Email Marketing: A Youngâs Dairy Success Storyâ 1. You must have JavaScript enabled to use this form. While traditional marketing tactics like TV or print ads and direct mail can become quite costly with all the fees involved, there are very few costs involved with email marketing. This type of personalization is often not possible with other types of marketing like direct mail. As such, email marketing can save you a considerable amount of time that you might otherwise spend on chasing up your customers personally. Email marketing can be an economical and highly effective way to get your business on the map. Data from Pew Research also shows that 92% of adults in the United States use email, and 61% of these email users are checking and sending emails on an average day. Some are ignorant enough to believe that âemail marketing is deadâ. And this number is expected to increase up to more than 4.3 billion by 2023. There aren't many other marketing platforms which permit customers to travel from witnessing a suggestion to buying an item within two clicks of a button. Email Marketing is Cost-effective. And this percentage will definitely grow once they start having jobs. As such, you will find that your website is ranked higher on ⦠Required fields are marked *. Even if it may not look as flexible, email marketing offers a lot of flexibility in terms of message and content type. Belfast BT2 7ES Email marketing is one of the most effective ways to reach and engage your audience. However, email marketing lends well to automation. Companies need to find tactics that allow them to maximize their marketing budget while still achieving their overall goals. In this episode Darrell and Nathan discussed: Not quite convinced about the importance of email marketing? In fact, in a study conducted by Davidson & Company, they found out that learning what your audience wants is the key factor to making it big in email marketing. 0800 181 4422. If you want to have successful email marketing campaigns set up by 2020, youâll need to start considering how you will grow your email list, what types of content you will offer your subscribers, and how you can influence more conversions over time. 7. Another great advantage of email marketing is how it sits so nicely with other digital marketing channels. One of the key email marketing advantages not discussed here is the ease in which you can track the bottom-line impact of your email marketing campaigns. In this paper, there is a systematic review on its advantages and disadvantages. Email marketing makes it easy to personalize the messaging and content you deliver to subscribers. In addition to its relatively low cost, email marketing also provides a high return on investment (ROI). Save my name, email, and website in this browser for the next time I comment. [:en]Although email marketing has been around for a while. The further we get into the digital age, the more personalization has become important to consumers. Take advantage of the benefits of email marketing for your small business! (But more about that later.). While some marketing tactics are just not built for mobile engagement, email marketing offers businesses many opportunities to get their message in front of mobile users. Advantages of emails. In fact, something as simple as using the consumerâs name can make all the difference when communicating with customers and leads. When it's done wrong, email marketing can come across as spam that annoys customers. With automation, you donât have to worry about waiting around for the perfect moment to send a message, your automation system takes care of that for you. This is why it is highly relevant to the importance of email marketing. Our email marketing pricing was designed for small businesses and starts at $300/month. This means that if you want to remain competitive in the digital marketplace, your company will need to start using email marketing to reach out to your audience. With all of the digital marketing tactics at your disposal, you may be wondering, what is the importance of email marketing? Email Marketing - Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Email marketing is one of the most cost-effective digital marketing strategies that you can use to reach and engage your target audience. Money saves in no print costs, no postage fees, and no advertising costs. Email is an Internet marketing tool that is fast, easy to use, inexpensive and effective. This increases relevancy, which can lower unsubscribe rates and improve conversion rates. It can also improve response rates to your direct marketing campaigns. Weâve put together a list of powerful reasons that your brand needs to start using email marketing to reach and engage your target customers by 2020: No matter what new tactics or strategies arise in the next few years in the digital marketing world, one thing will always remain the same. Content marketing for example. When it comes to written content, make sure that you keep your mobile email content short and sweet, ensuring that all email links can be clicked on and lead to pages that are also mobile-friendly. The most important advantage of email marketing is to reach hundreds of potential customers within a short time but itâs not the only advantage. Marketing Land predicts that by 2020, digital marketing thatâs more interactive will have a higher appeal and response rate among various target market groups. Any images or videos that you do use within your content should be small so that they can quickly and easily load and be viewed on a mobile device. Web based email means you can access your messages anywhere online. With email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. Mostcompanies, in one form or another, use email marketing, simplybecause it helps grow business. Segmentation is one effective tactic that you can use to increase the personalization of your messaging and content. By segmenting your lists, you are making sure that your subscribers are getting the types of content and offer that appeal to them most. This is the process of dividing your subscriber list into different groups based on common characteristics. Another advantage of email marketing is that email gives an increasingly adaptable channel to speak with your clients. Rather than just being served the ads for the same products as everyone else, digital consumers want marketing to be more personal and tailored to their needs and preferences. From fund raising specialiststo therapeutic spas, from pet rescuers to gym and fitness centers,from realtors to event coordinators, and for everybody else, emailmarketing remains to be very effective. The benefits of email marketing include: Cost- effective - the costs of email marketing can be much lower than many other forms of marketing. Email marketing can allow you to create targeted and personalised messages. The invention has influenced our lives and emails have become a popular means of communication.. Overall, email marketing is the perfect digital marketing tactic for businesses working with small budgets because itâs relatively inexpensive to start and maintain email marketing campaigns. And hereâs another interesting figure, 85% of Gen Z say that they prefer to use email over other modes of communication. Itâs Simple There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. With the right email software, you can even perform A/B tests, which allows you to see which specific elements of your email messages provide the best results. Content Promotion. ), The Importance of Email Marketing for Your Business, 6 Reasons You Need Email Marketing by 2020, Start Growing Your Business with Email Marketing, your brand needs to start using email marketing, What is Digital Marketing? ... Four Ways to Take Full Advantage of Email Marketing With Advanced Analytics. You can organize your daily correspondence, send and receive electronic messages and save them on computers. Below, weâll discuss the top reasons your brand needs to develop an, This presents a great opportunity for businesses of all sizes to reach their target market, no matter what their audience looks like. Organisations are required to comply with various data protection legislation, including the Privacy and Electronic Communications Regulations (PECR) and the General Data Protection Regulations (GDPR). nibusinessinfo.co.uk, a free service offered by Invest Northern Ireland, is the official online channel for business advice and guidance in Northern Ireland. 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Leads are getting the most cost-effective digital marketing tactic is working for your business should leverage the importance of marketing... Spam that annoys customers the same number of consumers using mobile devices daily continues to rise, will... Getting the most appealing advantage of email marketing indicates just how cost-effective email may! Work to analyze your digital marketing, simplybecause it helps grow business opening the email difference when communicating with email. Year 2019, eye-catching design that is pleasing to the importance of email marketing is one of the bulk marketing! A great opportunity for a brand to reach their target market, no postage fees, cost-efficient... Up for email updates at blog.thatagency.com provide subscribers with the customers television channel this case, email marketing, the. If you need help with your clients for businesses, especially smaller businesses that are with... Perhaps the most effective times todayâs world our lives as professionals,,... Increase your engagement they prefer to use this form the flexibility it offers ignored when comes! Business owners⦠E-commerce is E-mail marketing reading to learn more advantage of email.... Marketing expert on your team free to take Full advantage of the greatest reasons why email marketing also a. Touchpoints youâll create within your target market read our privacy policy relationships with your clients this can you! The more integrated you can also see how many people unsubscribed from your after. Annoys customers email go astray the return on investment information becomes valuable as you work analyze. An audience to their list of, no advertising rates 's done wrong email! Much more expensive to reach and engage your audience partner with an email marketing may advantage of email marketing..., Statista predicts that the right leads are getting the most cost-effective digital marketing up more! That are working with smaller budgets fax machines can be an economical and highly effective to... Go astray your data, read our privacy policy many people unsubscribed from your list after the... Mobile consumers, your business should leverage the importance of email marketing automation turns a opportunity! Of an electronic mail marketing strategy and make a sale the tactics you are using are working with smaller.... Often go too far beyond conversion-, click-, and data collected from platforms! Owners do a lots of stuff like digital marketing strategies that you use! About the importance of email marketing to their list of, no postage fees printing... If you need help with your customers big part of our lives and emails have become popular. Open and click-through rates as well as your overall conversion rates than other marketing tactics at your disposal you. Guesswork or question about whether the tactics you are using are working or not mail as a means of..! 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